Last week I spoke briefly about logo design and dealing with the client. So what happens when you are back at the office and need to put the logo together?
First off I recommend using good old fashion pen and paper. It is faster than using a computer and lets you put down ideas fast and find what you looking for. You also don’t get side tracked and start playing with colours before you know what your final product is going to be.
I used my own logo as you can see for this article. My site is Supreme Icon. The catch line is “ignite creativity”. After drawing for a while I decided that the logo should resemble lighting a fuse, and that’s where I decided to use the letter “S” as the fuse. The flame underneath the top end of the S is, well, a flame lighting the fuse, but also acts as the dot of the “I” in Icon. At the end of it all you have the “SI” and represents ignite creativity.
Okay that was not too bad, but now there are a few others things you should consider when putting your logo together. Lets take a look at the image above:
- Number 1: is my standard logo. The colours are playful but still professional and it is easily recognizable.
- Number 2: Your logo might at some point along the way be printed in black and white. As you can see from the image, the logo must still be easily visible and not lose appeal if it is converted to black and white. Having colours that are too similar when converted may leave you with a dull and not so noticeable logo.
- Number 3: The great part about having the flame as a separate piece of the logo is being able to change it for certain situations. For those of you who know my website will know I do design, photography and video. If I want to add an article to my site about photography, I can change the flame to a camera and the logo is still very recognizable.
- Number 4: for some application, I like to change the flame to a red dot. The red dot is a very serious and bold image and may lend itself to certain situations with larger clients if I wish.
- Number 5: One of the most important factors here is the scalability of your logo! It must be visible from the tiniest image as in the 16×16 favicon that shows up next to your website url and still look the same on a 30foot billboard. This way, no matter if its viewed in print, on a phone or on the web, you still have what you started with.
These are just a few of the basics but may get you on the right foot to creating a long lasting, recognizable logo that really represents your brand.
I hope this was helpful to some. Please send me a link to your logo. I would love to see what you have come up with!